TEACHING INTERESTS
Marketing Research, Consumer Behavior, Sustainability Marketing, Marketing Communications
COURSES TAUGHT (with selected student comments)
MKTG 390: Marketing Research
“Brandon was a wonderful teacher. I have never been in a better organized class. He was clear about grading guidelines and expectations. He made the material very easy to learn. I can tell he is really passionate about this subject. I would highly recommend him to a friend. He will make a great marketing professor.”
“Brandon did an awesome job teaching this course. He was very knowledgeable about the topics we discussed and went in depth to make sure everyone had a good understanding of the course material. The assignments were entertaining and gave me the ability to better develop my marketing research skills and become more knowledgeable about the field. I am really happy I took this course with Brandon and I feel that the tools he taught me will help me succeed in the marketing industry in the future.”
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“Brandon is a really good and responsible instructor. I'm really lucky that I can take his course for this summer, in his class, I always feel a free and happy atmosphere, he really encouraged students to ask questions, and all questions are welcomed. And his feedback of our courseworks are always clear and specific!”
“Brandon did an excellent job of bringing real life examples to class to demonstrate main topics. He also made class an enjoyable atmosphere where many students felt comfortable sharing their thoughts and ideas.”
BA 317: Principles of Marketing
“Brandon gave incredibly informative and efficient lectures. There was very little wasted time during his classes and he does an amazing job engaging his students”
“Brandon is an exceptional teacher. He is very concise and clear about what he wants his students to understand. I wish more professors would be this straight forward. Brandon is interesting and definitely keeps our attention.”
“Brandon was great at making the class interesting and engaging. I honestly looked forward to this class because of how entertaining it was. He was also great at organizing how the class was run. I never felt like I didn't know exactly what was going on in class.”
INVITED GUEST LECTURES
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"Consumer Psychology: Selected Theories and Phenomena"
MKTG 665: Marketing Strategy (Graduate Level)
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"Corporate Social Responsibility"
BA 453: Business Strategy and Planning
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"Learning/Memory and Perception"
MKTG 435: Consumer Behavior
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"Determining Sample Size in Survey Research"
MKTG 390: Marketing Research
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"Ethical Consumption"
MKTG 435: Consumer Behavior